How to Report your Amazon Advertising Campaigns?
Who has never visited the Amazon site? An essential e-commerce platform, it is however often neglected in favor of better known advertising interfaces like Google Ads and Facebook Ads. However, Amazon Advertising is destined to become an increasingly important player, deserving of being included in the web marketing strategies of companies wishing to increase their
What is Amazon PPC?
If created and managed properly, an Amazon Pay-Per-Click (PPC) campaign on Amazon can help you sell more products faster, while increasing your organic rankings. On top of that, Amazon’s sponsored ads program is pretty simplistic, especially considering the army of developers Amazon hires every year … However, the simplicity of Amazon’s advertising platform is a
How to Rank your products Higher in Amazon Searches?
Customers make 22% of their purchases online on Amazon. More and more Internet users are buying products online. A third of online buyers search for their products by going directly to the Amazon site, without going through Google. Therefore, brands must be visible in the organic results of the platform in order for Internet users
Burrito Blanco Success Case
Burrito Blanco is a Spanish home-textile brand that started commercializing home fabrics 60 years ago. It was not until 2013, when they started selling their products also in Amazon. Once their catalogue was uploaded, it seemed to work fine and it looked like sales were working quite correctly, although, they knew that sales could increase
