11 Tips to Create Powerful Product’s Descriptions in Amazon

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Descriptions is one of the wildest e-commerce ever is one of the most important part, if not the most one. An attractive and well-done description will multiply your sales within a short period of time.

The main protagonist of an e-commerce is, clearly, the product. At the same time, products do have 2 fundamental pillars which are: visual content (images) and text content (descriptions, bullet points, etc. Both are essential but you should not forget that descriptions are what drives organic traffic to your products making them more searchable. There exist some tips to create powerful descriptions for SEO improvement following at the same time Amazon’s guidelines. Read more

Burrito Blanco Success Case

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A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics.

Burrito Blanco is a Spanish home-textile brand that started commercializing home fabrics 60 years ago. It was not until 2013, when they started selling their products also in Amazon. Once their catalogue was uploaded, it seemed to work fine and it looked like sales were working quite correctly, although, they knew that sales could increase much more. At that point, Burrito Blanco started looking for many ways to boost their products and they met Amazon SEO. Amazon SEO gives you the chance to optimizing your products to appear in privileged positions as well as creating marketing campaigns to lead traffic to your products. Those expectatives lead them to starting a training process regarding Amazon SEO. Read more

How to position your products in Amazon with Amazon SEO

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Amazon SEO is becoming one of the biggest trends in digital marketing the last months due to its particular differences with the traditional SEO in Google. Online marketing professionals have been struggling for years with Google’s algorithm changes, but Amazon’s SEO is at its most exciting stage for being the novelty. Read more