11 Tips to Create Powerful Product’s Descriptions in Amazon

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Descriptions is one of the wildest e-commerce ever is one of the most important part, if not the most one. An attractive and well-done description will multiply your sales within a short period of time.

The main protagonist of an e-commerce is, clearly, the product. At the same time, products do have 2 fundamental pillars which are: visual content (images) and text content (descriptions, bullet points, etc. Both are essential but you should not forget that descriptions are what drives organic traffic to your products making them more searchable. There exist some tips to create powerful descriptions for SEO improvement following at the same time Amazon’s guidelines. Read more

How to position your products in Amazon with Amazon SEO

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Amazon SEO is becoming one of the biggest trends in digital marketing the last months due to its particular differences with the traditional SEO in Google. Online marketing professionals have been struggling for years with Google’s algorithm changes, but Amazon’s SEO is at its most exciting stage for being the novelty. Read more