At the beginning of the year, together with the start of the pandemic, there were still some eCommerce sellers who were just starting to realize the importance of Amazon advertising or Amazon PPC. There are some pretty good reasons why selling and marketing your product on Amazon can do wonders.
Amazon PPC (Pay Per Click) is known as the best alternative to increase the sales of products published on Amazon. It is the tool that allows you to position products on the first page, attract traffic, and finally get more sales. In this post, we are going to discuss how
The days where brands launched any old or a never-sold product on Amazon and then waiting for the results to come in are long gone. Rather, in a growing and stiff marketplace, Amazon keeps developing algorithms to match sellers’ products with their shoppers. Nowadays, if you’re trying to make the
Nowadays, the Amazon marketplace is one of the most powerful platforms in eCommerce today. However, since the beginning of this pandemic, it has only improved in prominence and profitability for sellers. As it stands, Amazon has seen such a boost in sales that the company has had to hire more
While Google is often regarded as the most powerful search engine in the world, nearly 47 % of shoppers begin their product searches on Amazon. Amazon has millions of searches each month, and that number keeps growing as the company captures the increasing growth of the marketplace industry. However, consumers
While ranking products on Amazon can be a challenging task, many merchants also find it hard to create great Amazon advertising campaigns. The fact of the matter is that Amazon is one of the most competitive retail platforms in the world. As a result, sellers can find it hard to
Nowadays, Amazon generates tons of millions of visits per month. As the company controls nearly half of the eCommerce market, much of the revenue generated has been reinvested into the company, resulting in tons of alterations and improvements. Obviously, Amazon aims to continue that growth–and those changes–across the next decade.
Year after year, Amazon has grown into the number one platform destination for tones of online shoppers. Amazon dominates nearly half of the entire eCommerce market. As a result of this domination, retailers have to understand how to sell on Amazon and optimize their presence on the platform. However, in
The Amazon marketplace is as profitable as it is competitive. For sellers to drive traffic to their Amazon product listings and have a healthy revenue, they must stand out from millions of other merchants. Therefore, it stands to reason that an Amazon marketing strategy that produces visibility is key in
After going through the Amazon ranking algorithm (A9), it’s now time to get everything you can do to optimize your listing. We’ll cover every step you need to take from creating your listing to making sure it climbs to the top and stays there. Remember, Epinium has got the best PPC Amazon
In today’s post, we will be discussing tips on how you can rank higher on Amazon while increasing your sales at the same time. If you still haven’t decided whether you are going to do SEO, PPC, or both, we suggest you start with knowing the basics on how to
When it comes to Amazon Marketing, we can see a set of actions to promote and sell products on Amazon which includes: Advertisement on Amazon is usually subject to a fee, and the advertising itself may take place directly on Amazon or other websites and platforms. External Marketing is Off-Amazon
Frequently, many brands that are selling quality and reputable products on Amazon do not achieve the expected traffic results despite generating good content. In this matter, the Sponsored Ads platform is perfect to boost brand visibility and increase sales. This platform offers four classes of ads specifically: Sponsored Brands (notoriety),
Amazon keeps growing in an unpredictable year. This marketplace has doubled its profits reaching 5.2 compared to 2.6 billion dollars per fiscal quarter. Not even the shut down of multiple facilities or the reduction on expenses by customers has managed to prevent Amazon from achieving a net income of 5.2
Have you ever looked for a product on Amazon and then a few days or even hours later all of a sudden saw that same product somewhere while browsing the internet? Well, then you’ve already been exposed to an Amazon Retargeting Ads experience. Retargeting is the most powerful form of
We, as human beings, spend our day making budgets for all our daily activities. Most probably, we are skilled at accounting and budgeting practices for our business too. Yet, are those practices being implemented to your Amazon PPC campaigns? In today’s blog post, we are going to examine where your
Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. So, if you have never implemented nor run any Amazon’s
Advertising is already a big business, in fact huge. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is a good reason for this. Amazon advertising outperforms advertising
As the third biggest advertising internet platform in the world, Amazon advertising has become increasingly important over the last couple of years. Amazon is increasingly enhancing its advertising offerings across the platform in a bid to compete with the giants of Google, Facebook, and YouTube, which is why we are
In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will get even more expensive As more sellers get into Amazon’s
© 2021 Epinium. All rights reserved
Each month we will provide you with incredible free resources to help you make the change on Amazon. You will receive special guides, ebooks and much more.
So, let's start improving your business.