Nowadays, the Amazon marketplace is one of the most powerful platforms in eCommerce today. However, since the beginning of this pandemic, it has only improved in prominence and profitability for sellers.
As it stands, Amazon has seen such a boost in sales that the company has had to hire more than 75,000 employees to deal with the increasing demand. While the potentially record-breaking sales figures that marketplace sellers are seeing gives great challenges for Sellers, it also has provided them with great opportunities–that is, if consumers can find them.
Regardless of the fact that Amazon is a specialized search engine that deals exclusively with products, it is still a search engine just like Google.
Therefore, it is crucial for sellers to take into account the things that go into Amazon, particularly during the current crisis.
Those who reach relevant amounts of visibility have a chance to improve their sales and market share significantly.
On Amazon, there is far less to account for and the company’s algorithm changes far less often. However, this is not to say that mastering the marketplace SERPs will be easy, as competition is more stiff every day.
That said, for those who want to optimize their product listing for optimal performance, there are some major areas to which they should pay particular attention.
But, before going into the tactics needed for Amazon product listing optimization, it is important to have a solid understanding of the algorithm that dictates a product’s visibility.