In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement.
We gathered up the following tips:
1. Implement Surveys
As of now, testing will only take you so far and you’ll need to get into surveys. You should write up a list of yes-or-no, multiple-choice, and short answer questions for buyers to answer. If you want to boost up your results, you can try offering a coupon or discount on a future purchase. You should take some time to read each survey and see the commonalities, then apply it to your listings.
2. Professional Back-End Search Terms
The back-end of Amazon does not show to buyers and contains a mini hidden stockpile you can use to boost your listings.You could do things like:
- Use the first 250 characters most importantly, as they’re the indexed characters.
- Put a space in between words.
- Include both the singular and plural forms of words because they are different.
- Don’t overuse words in other sentences, phrases, or longtail keywords.
3. Eye-catching Images
Your main image should be just the product on a white background, but when it comes to the secondary images, it’s time to let lose a bit — and forget about the usual tips of shooting in natural light or shooting multiple angles. We’re talking about things like:
- Comparisons between your product’s and a competitor’s (inferior).
- Lifestyle/action images featuring different kinds of users (so every buyer can imagine themselves using it).
- Hi-res (minimum of 1,000 x 1,000) so buyers can zoom and scroll over it.
- Sizing charts and product labels.
4. Implement High Converting Sales Funnels
You can market and advertise indefinetely, however, if your page isn’t set up like a high converting sales funnel, then you’ve missed the chance to score on your own basket.
Here’s how to do it:
Create a simple, yet effective, marketing funnel in place, including a bridge (i.e. blog post, article, etc.), landing page with email opt-in, thank you page that offers an immediate sale (to can see if they’re actually interested in buying or not), and an initial upsell to get them spending.
To finish off your sales funnel, get a segmented and targeted email campaign running, making sure to drive traffic. Lastly, check the results, and do some a/b testing to see what to implement next time you go over this process.
5.Images Testing
Be professional by changing just one image a week so you can isolate its metrics. Then, track sessions, sales, conversion rate, and revenue each week you’re changing images until you find the right combination
6. Use HTML
Try to use HTML that bolds, italicized, quotes, line breaks, and page breaks on your product description. Use the basic forms to put some emphasis on keywords or phrases, as well as break up walls of texts.
7. Bullet Points
Your first three bullet points should include the most important features of your product, while the next two or three should answer potential questions buyers could maybe have. To further emphasize things, use bold all caps for the beginnings.
8. Dig into Competitor Analysis
This part will take some time and effort, but it will really pay off, so it’s worth it. Other than simply browsing competitor listings, order their products so you can see in real life what they’re like. You’ll want to keep a spreadsheet as you go so you can compare things like:
- Product presentation and packaging.
- Any accessories it came with, or if any accessories are actually missing.
- A user manual or other form of instructions, and how detailed it was.
- If the seller included a product insert that had information about a warranty, how to contact them, or a link to leave a review.
9.Enhanced Brand Content Page
If you want all the tricks of HTML, then going for an Enhanced Brand Content page might be your best option. You can design the layout yourself or choose from a pre-made template, ( both will bring a lot of energy to your listings).
10. Answer Quickly, Smartly and Positively
Needless to say, that you should answer customers’ questions, but when you think of it as a marketing strategy, you’ll need to go about it smarter and more efficiently.
11. Dealing with Negative Reviews
When a buyer looks at two nearly-identical products, it is proven they’ll choose the one with the 4.5-star rating over the 3-star rating, every single time. Trying to put a remedy negative reviews might not seem like an advanced marketing strategy, but it is. You’re telling buyers just how worthwhile (or not) your products are, all without having to say a single word.
Epinium Tip: Put a lot of attention on buyers who paid full price, as their reviews are especially relevant and impactful.
12. Advertise Away From Amazon
Sticking to just advertising on Amazon is like putting all your eggs in one basket. Rather, do things like sponsored posts on Instagram, have a LinkedIn page, and advertise on Facebook and Twitter.
Major takeaways
Although auto-repricing could have been discussed as an advanced marketing strategy, we did not mention it because we think it’s something every Seller should already have implemented regardless of their level of experience. And there’s no better tool to use than Epinium since it’s easy and simple enough that you can set it up in a matter of seconds. All you need to do is sign up now to start with a free trial.
If you liked this post, please make sure to stay tuned to the following posts and leave a comment in the comments section in case you have any doubt.
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