Descriptions is one of the wildest e-commerce ever is one of the most important part, if not the most one. An attractive and well-done description will multiply your sales within a short period of time.
The main protagonist of an e-commerce is, clearly, the product. At the same time, products do have 2 fundamental pillars which are: visual content (images) and text content (descriptions, bullet points, etc. Both are essential but you should not forget that descriptions are what drives organic traffic to your products making them more searchable. There exist some tips to create powerful descriptions for SEO improvement following at the same time Amazon’s guidelines.