Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance on Amazon.
Know the impact of your digital marketing activities between channels.
Perform internal optimizations using on-demand ad analytics to maximize impact and ensure effectiveness.
Learn which of your strategies maximizes the return on investment and drives sales in order to create future marketing plans.
Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry and to suppliers and agencies with clients who sell products on Amazon.
Eligible sellers and vendors can access Amazon Attribution metering through the self-service console or tool providers integrated with the Amazon Advertising API.
Today’s customers are discovering products and engaging with brands through more touchpoints than ever before. With the Amazon Attribution measurement, you can see how these non-Amazon touchpoints help customers discover and consider your products on Amazon. Using this analytics and advertising information, you can optimize and plan your digital strategy based on what you know works for your customers and drives your brand equity on Amazon.