Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance on Amazon.
Know the impact of your digital marketing activities between channels.
Perform internal optimizations using on-demand ad analytics to maximize impact and ensure effectiveness.
Learn which of your strategies maximizes the return on investment and drives sales in order to create future marketing plans.