In today’s blog post, we will be discussing several ways for you to make your audience find your products and the best tips and tools for it.
If you’ve previously used SEO, you probably know about keyword research. With Amazon SEO, keyword research is somehow similar to traditional SEO, but with a few more buyer-oriented factors.
Just like traditional SEO, you want to focus on long-tail keywords. These are keywords that consist of three or more words. When people search for products on Amazon, they use long-tail keywords to find products.
Long-tail keywords will help more interested people find your product listings. It is important that you focus on all relevant keywords. You don’t want to miss out on potential buyers because you didn’t include certain keywords in your Amazon product listings. Yet, in fact, this would not happen if you use a keyword tool to help you figure out the right keywords for your Amazon SEO campaign.
This is a keyword research tool that tells you the keywords that people use on Amazon. It allows you to know the search volume for every keyword, which lets you prioritize them in your Amazon SEO campaign.
Lastly, once you have selected your keywords, you need to put them into your listings. You need to use them in places like the product titles and descriptions and it will help your products appear in search results for those keywords.
Reviews are a crucial part of any business. They can be the reason someone buys or does not buy your products. So, it is important that brands manage product reviews to help boost your Amazon SEO campaign.
Typically, the products at the top of Amazon’s search results generally have four or more stars. These are products that have great reviews. So, you want to encourage your audience to leave feedback about their experience with your products.
If your audience leaves feedback, there’s a good chance you’ll receive negative reviews more than good ones. Unfortunately, as part of managing your reviews, you need to respond to those negative reviews since it will prevent you from low quality future customers.
Your response to negative reviews lets people see how you handle negativity. If you address the issues, offer to replace broken or damaged products, and respond to questions, you’ll encourage more people to buy your products. They will feel more confident that your company takes issues seriously and that if they have an issue with your products, they know you will respond.
This will lead to more conversions and positive reviews. It will improve your rankings in Amazon search results.
Also, the way you structure your title will impact how you appear in the search results. It’s important that you include all the crucial elements into your title.
The general format for creating a product title is:
[Brand] [Feature] [Material] [ Key Ingredients] [Product Type] [Model Number] [Size] [Package Count] [Color] [Flavor]
The order of your title impacts how your audience finds your listings, so it is important that you follow the right order.
When you optimize your title, you want to place your most relevant keyword first. This ensures that people always see your most important keyword, regardless of how short or long the title appears in the search results. It also helps your listings appear in the most relevant search results. As mentioned before, there are tools for everything nowadays so, make sure you use one to boost your listings.
Images play a vital role in the purchasing process. People need to see different types of images from your products to get a better sense of how they look and work. It’s a key component to help to build confidence and trust with your audience — especially since they can’t physically see the product in front of them.
Amazon suggests product images that are larger than 1000×1000 pixels. This is because they have a zoom feature that allows users to zoom into one image when they are above that dimension. If you want to give a more positive experience for your audience, you need to use images that are larger than the previously stated dimension.
The ability to zoom in can potentially increase sales for your business. People can look at your products much more in-detail and get a better look at how it looks. It becomes even better when you post multiple photos with different angles where an audience can use the different zooming features.
However, this doesn’t directly impact your Amazon SEO, but it does improve your conversion rate. When you earn more conversions, you improve your listing’s ranking. It can also help you have more reviews, which also positively impacts your product listing’s performance.
Pricing is important for consumers since they’ll always want to get the best product at the lowest price. So, when you post your product on Amazon, you need to look at how your competitors’ pricing.
To have competitive listings, you need to see how your competitors are pricing products similar to yours. This will help you get a better idea of how to price your product and see if your product can even compete amongst the competition.
When you post a product, you probably have a lot you want to say about it. After all, you really want to sell your audience on the benefits of your products compared to the competition. When you do this, it is important that you break down your information so it is manageable for your audience to read.
The best way to do this is to divide your product descriptions into bullet points. It’s an easy way for your audience to digest the information. People like when information is concise and easy to read.
Products with bullet points usually convert better, too. People read the information more and have more knowledge of the product and thus ready to purchase. This helps improve your Amazon SEO ranking because you earn more conversions.
So, Amazon is a great place for you to post your products and help interested people find your products. So, in a nutshell, if you want to optimize your Amazon listings, you must invest in improving your Amazon SEO.
Should you have any doubt, please don’t hesitate to leave a comment on the comments section below.