We still do not know for how long we will be facing this crisis. Yet, to stay alive, brands that are Amazon sellers will need to make some extreme changes. Don’t worry, we are here to help you and that’s why we gathered up some of them for you to implement to your brand.
1. Temporarily reduce or pause advertising spending on Amazon
After the FBA suspension on March 17, brands seen a decrease in sales during the crisis, especially if they were selling non-essential goods, were forced to reduce or even suspend their ads until further notice.
2. Focus on your brand
We all hope and think marketplaces will get back to normal sooner or later.
Staying positive, while sales may have lowered for a few months, this is actually a good time to focus on your brand and your value proposition.
Take time to learn how to optimize your listing. Master the pros and cons of pay-per-click and become a professional in all Amazon features so that you have your brand and your products ready when things get back to normal.
Last but not least, make sure to communicate on a regular basis with your clients, both on and off Amazon.
3. Keep updated
Over the next few months, there will be lots of changes, both on and off Amazon. The best thing to do is to control those changes and act fast and accordingly.
Always make sure to read news from known sources and keep involved with those close to Amazon.
4. Switch business models
Because of the Covid constraints, you may have securing products from China or other foreign providers. Hence, business models such as wholesale, private label and dropshipping will become difficult.
Furthermore, the retail industry has also suffered due to self-isolation and lockdown practices forcing many retail stores to permanently shut down.
5. Implement Fulfillment by Merchant
If you have available stock that isn’t currently in an Amazon fulfillment center and you are not able to create a shipment, you can actually fulfill the products yourself.
Fulfillment by Merchant (FBM) works differently than Amazon FBA.
- When a sale is made, you are notified in Seller Central as well as on your Amazon Seller mobile app.
- From then, you have 24 hours to mark the order as ‘Shipped.’ Failure to ship orders within 24 hours may modify your seller account status.
- Amazon offers shipping carrier services from which you can buy directly through Amazon and print.
- You will need to pick, pack, and ship the goods and ensure that the product arrives in a timely manner without any damage or issue.
However, there are a few more risks that come together with using FBM shipping:
- Unless you already have a large fulfillment operation in place, the costs for FBM orders can be higher than those for FBA orders.
- Shoppers can leave negative seller feedback based on the speed and quality of your shipment.
- You must handle your own customer service issues.
So this is it for this blog post!
We hope you liked it, and if you have any question leave a comment on the comments section below!
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