At the beginning of the year, together with the start of the pandemic, there were still some eCommerce sellers who were just starting to realize the importance of Amazon advertising or Amazon PPC. There are some pretty good reasons why selling and marketing your product on Amazon can do wonders.
Sellers don’t have to create a brand site to sell products–the customers are already on Amazon. You just need to find a way to get them to your product page.
Whether it is keyword research, shipping, or creating brand trust, Amazon will help you sell your product. Actually, Amazon advertising is easier than Google Ads, and the competition is less stiff. There are fewer Amazon sellers than brands advertising on Google.
To tackle the power of Amazon PPC, you first should know these five tips. Amazon advertising has a lot of parts to it, but I’m going to focus on the very basics of Amazon advertising to get you off on the right foot to start your PPC journey. If you wish to read further, check out this huge post on Amazon PPC.