In today’s blog post, we will be discussing the different Amazon Targeting Campaigns that exist. In order to provide you with the highest control, Amazon offers different automatic targeting campaigns for you to implement. Close Match –These Ads will be only be shown to shoppers whose searches “closely” match your products for sale Loose Match
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.