Amazon cares about buyers and selling products to those buyers. In fact, when a buyer lands on Amazon, he/she has one only intention: which is to buy a particular product. But the question is: who will he/she ultimately get it from? Now, if you want this to be “you” or your brand, you need to understand how
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.