What is UGC Content?
Que es UGC?
UGC or User generated content is any data created by customers who voluntarily contribuite with an opinion, video or product rating.
This kind of contribution is usually done in websites, e-commerces or marketplaces such as Amazon, Ebay or Aliexpress. Furthermore, most successful UGC campaigns were done in Social networks. UGC use has seen a quickly growth in the last ten years. One of the main reason is its cost, normally less expensive than a normal marketing campaign. User generated content also give us truthful information as well as direct connection with customers or potential customers.
For consumers, the potential to help other customers seems to be the main reason why people start writting content on websites. It was demonstrate on Forbes magazine that
“88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS A PERSONAL RECOMMENDATION”
It is this special issue our company are interested in, User-generated content such as product opinion in technological e-commerces. It’s happening, a traditional forms of user-generated content are product reviews and price comparisons. More and more data about this product are available for no cost but anybody realise how powerful this data would be.
Pervasive user generated content is an exercise in data gathering, editing, annotation, and visualization or presentation. Our software platform is able to analyse more than 20000 opinions in some of the most famous e-commerces, marketplaces or websites.
UGC in conjunction with the growth of social media sites, allows modern and tradicitonal businesses to devolve their brand reputation and their potential sales to an realistic point of view, the customers. The future is in customers hands, big and small one companies should realise how important UGC content will be.
Why UGC is so successful?
Obviously, UGC campaigns have been the most succesful campaigns in the last ten years, but why does it happen?
1.UGC allow customers to be the voice of the brand.
Customer-orientated businesses are on the top. Companies which take care of their customers detect trends quickly and are able to invest on innovative business units.
2.People Don’t Trust Marketers.
The image of a businessman marketer, who only worries about sales, are the main reason why people don’t trust in marketing. Furthermore, UGC content was there for centuries but nowadays ,with high tecnological advances, there are platforms to make it more accesible to the population. And, when marketers discover what we advanced about the power of consumers trust online reviews<i> </i>over branded content It is normal that they choose User generated content campaigns.
3.It Creates a Community.
User generated content makes people be more conscious about the power they have in online purchase. Customers feel part of a big online community in order to defeat huge brands.
4.It’s Cost Effective.
UGC is made by customers to help others customers and they’re unpaid for this. Instead of spend thousands of millions of euros in commercial spots or traditional marketing campaigns, Brands are spending their marketing budgets in efficient costly UGC campaigns.
UGC vs Traditional Marketing
Consumers are less pasive than they used to be. They’re more active in the decisions they make, who they listen to, and who they choose to buy from. User generated content beats traditional advertising. It is increasingly difficult for companies to connect with potential clients using traditional channels.
There will always be a place for traditional marketing, but the best marketing departments should and pay attention to UGC. Word of mouth and advertising are very different forms of communication and therefore have different effects on consumers. Traditional campaigns have an schedule,and they have to accomplish that schedule with agressive slogans and messages. Otherwise Online customers reviews do not follow a schedule and their message are less agresive and more useful.
Data analysis show what we are writting about, UGC content is the future.
On one hand, It is demonstrate that costumers think that traditional marketing campaigns are biased. On the other hand, those one who post online reviews enjoy credibility.