How important are online reviews for your brand

Everytime you tried to buy anything online, you’ve read online reviews or you’ve seen an aggregated “star” rating for the product you wanted to buy. Customer reviews have a powerful effect on the behavior of your clients and on the strategy of your brand. Brands care more than ever about the commentary their customers leave on their websites, and they are making efforts to encourage more customers to share their reviews.

Online reviews for your e-commerce

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Online consumers are increasing and the numer of online reviews too. According to Forbes, “88 percent of consumers trust online reviews as much as a personal recommendation”. Customer reviews will have a positive effect on your online positioning and help you to appear on the top of search engines. For new e-commerces, each new review help them to offer new relevant content, more authority and more probablity to get your pages ranked.

Increasingly, Most brands monitor reviews and respond to complaints. They are doing it well and they understand what is the most valuable element for users: Others customers experiences.

Some data…

  • Customers  spend 31% more on a business with  reviews.
  • 72% of consumers will take action  after reading a positive review.
  • 86% of people will deny to purchase from a business with negative online reviews.
  •  9 in 10 consumers, an online reviews is as important as a personal recommendation.

I hope you like this post about online reviews. You can have a look to old post:  Como elegir una Smart TV, mejores móviles 2016, Mejores cafeteras 2016 and more.

In addition, if you want to be the latest in technology products or get the reviews of other consumers, download the Epinium app or make a trial of Epinium analytics and enjoy thousands of online reviwes and shop assistants in the palm of your hand.

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