Black Friday is not only the day after Thanksgiving, but also traditionally the kick-off day for the Christmas shopping season. However, Black Friday isn’t merely a U.S. phenomenon. In fact, European retailers have implemented the idea of heavy discounts in hopes of higher sales volumes. Notably, Germany is the country on which Black Friday discounts have the lowest impact. During the last years, the concept of Black Friday has been extended to sectors as diverse as fashion, banking and tourism, however, the most successful one is still the sector of consumer electronics. But how do this kind of aggressive promotions affect specific lifestyles like those of runners in different countries? Read more
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Everytime you tried to buy anything online, you’ve read online reviews or you’ve seen an aggregated “star” rating for the product you wanted to buy. Customer reviews have a powerful effect on the behavior of your clients and on the strategy of your brand. Brands care more than ever about the commentary their customers leave on their websites, and they are making efforts to encourage more customers to share their reviews. Read more
Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop. Read more
Epinium is SaaS AI-based platform where we offer product market research in real time. We collect Big Data from any kind of product and any market and we analyze it to offer actionable insights with the goal of improve the sales of our customers.