Know the latest news about Big Data, AI, products and brands.

How important are online reviews for your brand

Everytime you tried to buy anything online, you’ve read online reviews or you’ve seen an aggregated “star” rating for the product you wanted to buy. Customer reviews have a powerful effect on the behavior of your clients and on the strategy of your brand. Brands care more than ever about the commentary their customers leave on their websites, and they are making efforts to encourage more customers to share their reviews. Read more

Brand reputation

Brand reputation: What is and why matters

Brand reputation is how a brand is viewed by the population or its users. A favorable brand reputation means consumers trust your company, and feel comfortable about purchasing your products or services. An unfavorable brand reputation will cause consumers to distrust your company and be worried about purchasing in your e-commerce or traditional shop. Read more