Entries by Darío González

Amazon SEO

Amazon SEO is becoming one of the biggest trends in digital marketing the last months due to its particular differences with the traditional SEO in Google. Online marketing professionals have been struggling for years with Google’s algorithm changes, but Amazon’s SEO is at its most exciting stage for being the novelty.

German runners aren’t fooled by Black Friday “deals”

Black Friday is not only the day after Thanksgiving, but also traditionally the kick-off day for the Christmas shopping season. However, Black Friday isn’t merely a U.S. phenomenon. In fact, European retailers have implemented the idea of heavy discounts in hopes of higher sales volumes. Notably, Germany is the country on which Black Friday discounts […]